Thinking of purchasing a new Porsche but worried about your monthly payment and the cost of ownership?
According to research firm, JD Power’s 2015 Initial Quality Survey which consisted of surveying 84,000 new owners and lessees of 2015 vehicles agrees, if you’re looking for quality, reliability and a little less time spent with the mechanic, you should buy a new 2015 Kia model!
“There is a clear shift in the quality landscape” – Renee Stephens, Vice President of U.S. Automotive says in regards to the 29th edition of the research firm’s study. The Initial Quality Study surveyed owners on their newly purchased model, 90 days after their purchase with a 233- question survey. The results from consumers are in agreement with Vice President of U.S. Automotive; Kia has made great strides in quality ranking second for the first time in 29 years! Following the luxurious Porsche manufacturer, Kia Motors ranked second highest in nameplates and models by J D Power’s Initial Quality Survey!
The Consumer’s Voice- Advanced Technology. Advanced User Friendliness.
While keeping up with advances in technology continues to be a trouble spot for some car manufacturers reaching 67 percent, a 10 percent increase from the 57 percent surveyed in 2013, JD Power recognizes the Asian OEM is making significant improvements over the past two years in quality and reliability. The fully loaded 2015 Sportage comes with first class features that ignited sibling rivalry with South Korean sister’s Hyundai Tucson, as they competed for highest ranked small SUV, placing the Sportage as runner up for the best small SUV. The Kia Sportage further reinforces driver’s strength on the road with Kia’s infotainment system, UVO e-service. Utilizing advanced voice activation. Kia Motors further bridges the gap between the customer driving experience and technological advances.
Kia’s 2015 lineup continued to make an impression as JD Power represented the voice of the customer in their 2015 Initial Quality Study, ranking the spacious, fuel efficient, and tech savvy Kia Sorento the highest ranked midsized SUV by JD Power. Safely hitting the road backed by IIHS’S 5 Star crash safety rating. Another IIHS Top Safety Pick and notable model in the study was the 2015 Kia Sedona. Autobytel and JD Power agree the 2015 Kia Sedona is the highest ranked minivan of the of the year with its first class winning design!
What is the secret to the Korean manufacturer’s success? Stephens said they take a multi-prong approach to quality, “a holistic strategy.” For the consumer this means the manufacturer ensures their plants are continuously and aggressively tackling design-related issues, with an ongoing effort to refine carry-over vehicles. The most important aspect of their approach and success is “They take the voice of the customer very seriously.”
The voice of the customer speaks loud and clear through each of Kia’s 2015 model lineup. So, whether you’re looking for an Optima, Sorento, Cadenza, Sportage, Forte, Soul, Rio, Sedona, or Sorento, if you’re looking for quality, safety and continuously innovative technology that comes with a great price tag, join Kia Motors as it continues to rise as one of the car industry’s greatest success stories!
Beyer Kia is proud to own franchises dedicated to accelerating concentration on quality and owner experience. Start your journey today with Beyer Kia and join the 84,000 consumers in agreement that Kia is quality!